簡而言之…您今天可以為行銷人員提供的最佳建議是什麼？
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
您如何定義有效行銷？
A single-minded message that engages your audience and delivers on your business objectives.
行銷人員如何在挑戰時期保持有效？
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 艾菲獎巴基斯坦 競賽。
