一言以蔽之…
您如何定義有效行銷？
Simply put, marketing that achieves the established business objectives.
現在您對哪些行銷趨勢感到興奮？
The one that never goes away—effective storytelling.
創造力如何提高效率？
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.
行銷成效的最大障礙是什麼？
Fear, paralysis by analysis, over complexity.
您希望未來五年的行銷是什麼樣子？
As human centric as ever before.
Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.
Javier was a 2022 Multi-Region Effies 法官。 看更多 In One Sentence 功能.
