Over 12,000 people crowded the seaside lawns of the Taj Lands End Hotel in Mumbai this past Friday to celebrate India’s Effie winners of 2013.
Ogilvy & Mather India and Hindustan Unilever Limited (HUL) were awarded the Grand Effie for their Lifebuoy “Branded Roti” case. See a video about the Grand winning case 這裡.
The other top winning client/agency teams include: Lifebuoy/Lowe Lintas and Partners, Cadbury Bournvita/Ogilvy & Mather India, Coca-Cola/McCann Worldgroup, !dea/Lowe Lintas and Partners, Tanishq/Lowe Lintas and Partners, Sensodyne/Grey Worldwide India Pvt. Ltd., Vodafone/Ogilvy & Mather India, and Kissan/Lowe Lintas and Partners.
For more information on Effie India and a full list of the 2013 winners, please visit The Advertising Club website.
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關於艾菲全球
艾菲全球倡導行銷有效性的實踐和從業者，重點關注行之有效的營銷理念，並鼓勵圍繞行銷有效性的驅動因素進行深思熟慮的對話。艾菲網絡與全球一些頂尖研究和媒體組織合作，為受眾提供相關且一流的見解，以製定有效的行銷策略。艾菲獎被全球廣告商和代理商譽為業界卓越獎項，旨在表彰有助於品牌成功的任何形式的行銷傳播。自 1968 年以來，贏得艾菲獎已成為全球成就的象徵。如今，艾菲透過全球艾菲、歐洲艾菲、中東/北非艾菲、亞太艾菲和 40 多個國家艾菲計畫來慶祝其在全球的成效。欲了解更多詳情，請訪問 www.effie.org。跟隨 @effieawards 在 Twitter 上了解艾菲資訊、節目和新聞的更新。
