October 31, 2013. Seven cases were awarded at Finland’s 2013 Effie Awards. The two golds went to football club HJK and sports marketing agency Cassius for their case “MISSION IMPOSSIBLE – HJK gives a boost to Finnish football culture” and furniture chain Vepsäläinen, hasan & partners and marketing agency Byroo and Ikon Graphics for their case “Vepsäläinen boom-time financing – how to sell more design at a normal price in the middle of recession”. The Grand Effie was not awarded this year.
The Silver Effies went to Sinebrychoff's Garage Hard Lemonade and agencies Sherpa and ToinenPHD for their case “From the garage to the world”; Hartwall and agencies King, Carat Finland, Dagmar and Actiweark JWT for “Happy Joe – Simple Premium Cider launch”; Snellman's Kunnon Lenkki sausage brand and media agencies FOLK, Voitto, BandFilm and Daigo for “Snellman – Kunnon lenkki”; and insurance company If and agencies Rocky Advertising and MEC Finland for “If Taxi Insurance”.
The only Bronze Effie awarded went to the Snellman Kokkikartano case “Kokkikartano – a small food factory in Kerava”, which competed in the service and product category. The case was created by marketing and media agencies FOLK, Ellun Kanat, Voitto, Woodpecker Film and Daigo.
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