Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. It’s important that Effie represents the modern marketing landscape; while traditional advertising still has an important role to play, we welcome entries from all marketing disciplines, and our categories reflect this.
This year we’re introducing three new awards: 年度品牌 和 年度最佳代理商 – to recognise organisations with effectiveness baked into their marketing approach. And Newcomer of the Year – to celebrate first time entrants*. See page 33 of the Entry Kit for further details.
We are now open for entries for 2025’s Awards programme – you can access our online Awards entry portal below:
Our deadlines for submissions are:
Early Bird 6th May 2025 £900
Standard 4th June 2025 £1,480
Extended 11th June 2025 £1,860
* These are not linked to the Effie Index.
‘NEED TO KNOW’ PRACTICAL INFO
實用的東西
您參賽所需的所有事實資訊都集中在一處。
入門套件最好的起點。 包括有關資格、類別、費用、來源數據、如何填寫參賽表格等資訊……事實上，包括您撰寫和提交艾菲參賽作品所需了解的一切資訊。
報名表模板
幫助您在將參賽作品提交到艾菲線上參賽入口網站之前編寫參賽作品的範本。 請對除績效行銷和持續成功類別之外的所有類別使用標準範本。您可以下載以下模板：
‘USEFUL TO KNOW’ HELPFUL RESOURCES有用的資源
有用的資訊和資源可幫助您使您的參賽作品達到最佳狀態。
有效進入指南
艾菲評審提供的建議和技巧來解釋獲獎作品的外觀。
如何參加工作坊
A free 45 minute online training session to talk you through the Effie Awards entry process. Useful when you’re getting started. Just fill in this short form 報名。
Entry Mentoring (subject to availability)
We pair you up with an experienced judge to help you improve your entry. Useful when you’ve written a draft and could do with fresh eyes on it. Contact us on effieuk@effie.org to check availability.
EXAMPLES OF WINNING CASESWinning cases from previous years
These winning cases from 2023 and 2024 will help to show you what good looks like – just click on the images below to download each one.
Yorkshire Tea by Lucky Generals (Grand winner)
Pot Noodle by U-Studio and OLIVER (Gold winner)
H&M by Digitas (Bronze winner)
Aldi (Social) by McCann Manchester (Bronze winner)