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GROW YOUR BUSINESS WITH MARKETING EFFECTIVENESS TRAINING
The Effie Academy offers programs to make your marketing more effective
The Effie Academy offers programs to make your marketing more effective
EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
THE EFFIE EDUCATION DIFFERENCE
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COURSE CONTENT FROM EFFECTIVE MARKETING PROGRAMS.
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
MENTORS & SPEAKERS
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MENTORS AND SPEAKERS ARE SENIOR MARKETING PROFESSIONALS
Our course speakers and mentors are senior marketing professionals at iconic brands, agencies, platforms, and /or consultancies.
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  • Vineet_200x200
    Vineet Mehra
    Global CMO & Chief Customer Officer
    Walgreens Boots Alliance
    Untitled-1
  • Ann_200x200
    Ann Mukherjee
    Chair & CEO, NA
    Pernod Ricard
    Pernod_ricard_logo_450x350
  • Daryl_200x200
    Daryl Lee
    Global CEO
    IPG Mediabrands
    Ipg-mediabrands-vector-logo_450x300
  • Ann_rubin
    Ann Rubin
    VP, Corporate Marketing
    IBM
    Ibm_logo_450x300
  • Khartoonweiss_spotify_200x200
    Khartoon Weiss
    Global Head of Verticals
    Spotify
    Spotify_company_logo_450x300
  • Amy_winger
    Amy Winger
    Global Chief Strategy Officer
    VMLY&R
    Vmly_r_company_logo_450x300
  • Kendra_king
    Kendra Hatcher King
    VP, NA Vertical CX & Innovation Consulting Lead, Consumer Products
    Publicis Sapient
    Sapient_450x300
  • Tom_gibson
    Tom Gibson
    Head of Strategy
    Anomaly
    Anomaly_logo_450x300
  • Ricardofort_200x200_(1)
    Ricardo Fort
    Head of Global Sponsorships
    Coca-Cola Company
    Coke_450x300
  • Huwgriffiths_200x200
    Huw Griffiths
    Gobal Chief Product Officer
    UM
    Um_logo_450x300
A UNIQUE MIX OF STRATEGY + EXECUTION
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WE BLEND STRATEGY AND EXECUTION INTO OUR COURSES.
Strategy_objectives
Set the right Objectives
Strategy_insights
Find customer Insights that lead to big ideas
Strategy_execute
Flawlessly execute the big ideas
Strategy_results
Monitor results and modify plans accordingly
Original
We will show you how take a hands-on-approach at applying the above four strategic fundamentals. Sound easy? It’s harder than most people think. Even the most experienced marketers find it difficult to apply these basic elements to their own unique business opportunities and challenges. We’ll show you how.
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