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GROW YOUR BUSINESS WITH MARKETING EFFECTIVENESS TRAINING
EFFIE COURSES
  • Effie_fundamentals_cover_image_32_
    Effie Fundamentals
    Duration_icon
    Duration: 4 Hours
    Cost_icon
    Cost: $850 USD (Volume discounts available)
    Who_icon
    Who: Marketers with 0-7 years’ experience
    World_icon
    Format: Online

    Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.
  • Bootcamp_web
    Effie Effectiveness Bootcamp
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $4,950 ($3,750 for Virtual)
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: In-Person/Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Pernod_ricard_website_450x300
    Effie Collegiate x Pernod Ricard Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those 21+ enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.
  • Coke_website_450x300
    Effie Collegiate x Coca-Cola HBCU Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited HBCU educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.
  • Playbook
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
THE EFFIE EDUCATION DIFFERENCE
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COURSE CONTENT FROM EFFECTIVE MARKETING PROGRAMS.
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
MENTORS & SPEAKERS
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MENTORS AND SPEAKERS ARE SENIOR MARKETING PROFESSIONALS
Our course speakers and mentors are senior marketing professionals at iconic brands, agencies, platforms, and /or consultancies.
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  • Ann_200x200
    Ann Mukherjee
    Chair & CEO, NA
    Pernod Ricard
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  • Daryl_200x200
    Daryl Lee
    Global CEO
    IPG Mediabrands
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  • Ann_rubin
    Ann Rubin
    VP, Corporate Marketing
    IBM
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  • Amy_winger_(1)
    Amy Winger
    Global Chief Strategy Officer
    VMLY&R
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  • Kendra_king
    Kendra Hatcher King
    Experience Transformation Leader
    Accenture
    Accenture_logo
  • Tom_gibson
    Tom Gibson
    Head of Strategy
    Anomaly
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  • Ricardofort_200x200_(1)
    Ricardo Fort
    Head of Global Sponsorships
    Coca-Cola Company
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  • Hwu_griffiths
    Huw Griffiths
    Global Chief Product Officer
    UM
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A UNIQUE MIX OF STRATEGY + EXECUTION
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WE BLEND STRATEGY AND EXECUTION INTO OUR COURSES.
Strategy_objectives
Set the right Objectives
Strategy_insights
Find customer Insights that lead to big ideas
Strategy_execute
Flawlessly execute the big ideas
Strategy_results
Monitor results and modify plans accordingly
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We will show you how take a hands-on-approach at applying the above four strategic fundamentals. Sound easy? It’s harder than most people think. Even the most experienced marketers find it difficult to apply these basic elements to their own unique business opportunities and challenges. We’ll show you how.
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