COMPETITION OPEN FOR ENTRIES
2018 North American
All marketing efforts that ran in the US or Canada between September 1, 2016 and August 31, 2017* are eligible to enter.
Any and all marketing cases, whether full campaigns or unique efforts within a campaign are eligible to enter. Any one or any multiple combinations of mediums – any examples of work that demonstrate how you tackled your objectives can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
Your work must have made an impact during the eligibility period and the results you provide must be within this time frame - exclusively within the United States and/or Canada. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
Do not include results after the end of the eligibility period; this will result in disqualification*.
*If your effort LAUNCHED August 15-31, 2016 or CONCLUDED September 1-15, 2017, you may include data and creative work from those time periods.
*Seasonal Marketing: This category follows an extended eligibility period: October 1, 2016 - September 30, 2017. Entries in this category cannot include results after 9/30/17.
See the entry kit for rules regarding re-entering past winning work and submitting efforts into multiple categories.
The Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse any entry at any time. Test efforts are not accepted into the Effie Awards competition.
DEADLINES & FEES
Deadlines & Fees:
First Deadline: October 11, 2017 $ 975
Second Deadline: October 18, 2017 $ 1,425
Third Deadline: October 30, 2017 $ 2,195
Final Deadline: November 6, 2017 $ 2,595
(new) EXTENSION: November 13, 2017 $2,895
Submissions for non-profit organizations receive a 50% discount on each deadline price.
When you begin your submission in the online entry portal, you will select that you are entering for a not-for-profit brand, and the discounted fees will apply. Submissions from non-profit organizations must confirm their eligibility by emailing proof of non-profit status and Entry ID# (obtained in the online entry area) to email@example.com. Proof of non-profit status can be provided with the following: link to the organization's website (page that notes non-profit status), IRS Determination Letter, or other proof.
Seasonal Marketing Submissions:
If you are including results from September 2017 in your entry for this category, you are eligible for a later deadline schedule; an Effie team member will set you up with an amended deadline schedule once your submission has been created in the online entry area. Submissions not including results from September 2017 will follow the standard entry schedule.
Increased entry fees do not go into effect until the morning after the entry deadline around 8 AM Eastern Time. All materials required to complete an entry must be submitted by the indicated deadline in order to receive the associated rate.
NEW ENTRANT DISCOUNT
If your company has not submitted work in the 2015, 2016, or 2017 competitions as the lead/entering company, your agency will be eligible for a $200 discount on all entries you submit.
To apply this discount, you must obtain your Entry ID# via the Online Entry Portal.
Questions? Email Carrie Osborn at firstname.lastname@example.org.
Purchasing an Insight Guide for your submission is the only way to receive direct feedback from the judges who evaluated your case and learn the strongest and weakest scoring sections based on judging scores.
If purchased at time of entry, the cost is $250. If purchased after judging begins, the price will increase to $350/entry.
It is possible to purchase Insight Guides for past entries. If you are interested, please email Carrie Osborn at email@example.com or 646-254-6313.