CALL FOR ENTRY
Effie Awards United States
ELIGIBILITY
For the 2025 United States competition, marketing efforts that ran in the United States between June 1, 2023, and September 30, 2024, are eligible to enter the 2025 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but the work entered must have run in the qualifying time from 6/1/23-9/30/24. Results prior to the eligibility time period that help provide context for judges to assess the significance of results achieved within the eligibility time period are fine to submit. Results that fall after the end of the eligibility period that are directly tied to the work that ran in the eligibility timing are also fine to submit. No work after the cut-off to the eligibility period can be submitted.
All results must be isolated to the United States.
For reference, you can review all Eligibility rules in the 2025 Entry Kit.
DEADLINES & FEES
Entry Deadlines
(last updated August 28, 2024)
First Deadline: October 7, 2024: $995
Second Deadline: October 21, 2024: $1,845
Third Deadline: October 28, 2024: $2,710
Final Deadline: November 4, 2024: $3,170
* Entry fees are based on the date of submission. NOTE: Deadline fees will not increase until 10:00AM ET the morning following each deadline date.
Non-Profit Submissions
Entries for non-profit organizations receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
NEW ENTRANT DISCOUNT
If your company has not submitted work in 2022, 2023 or 2024 competitions as the lead/entering company, your company is eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry.
New Entrant Discounts cannot be requested after November 3, 2024.
You may apply for this discount once you have created your account in the Entry Portal. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) to usentries@effie.org the subject line: NEW ENTRANT DISCOUNT.
INSIGHT GUIDE
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided, bringing the cost of the report to $250.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Email usentries@effie.org you have any questions.