ELIGIBILITY
Marketing efforts that ran in the United States between September 1, 2019, and December 31, 2020, are eligible to enter the 2021 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 9/1/19-12/31/20*.
All results must be isolated to the United States and you cannot include results after December 31, 2020*; this will result in disqualification*.
*If your effort launched in August 2019 or concluded in January 2021, you may include data & creative work from that time period to be evaluated by the judges as part of the standard eligibility period. To be eligible for this grace period, your effort must have also run within the standard eligibility period (9/1/19-12/31/20).
DEADLINES & FEES
First Deadline*: February 25, 2021 - $995
Second Deadline: March 9, 2021 - $1,595
Third Deadline: March 18, 2021 - $2,345
Final Deadline: March 25, 2021 - $2,745
*Early Bird Discount
Entries received by January 25th are eligible for a 10% discount. Discount will be automatically applied in the entry portal.
Non-Profit Submissions
Entries for non-profit organizations receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
NEW ENTRANT DISCOUNT
If your company has not submitted work in 2018, 2019, or 2020 competitions as the lead/entering company, your company is eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry.
New Entrant Discounts cannot be requested after March 25, 2021.
You may apply for this discount once you have created your account in the Entry Portal. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) (if created) to payments@effie.org with the subject line: NEW ENTRANT DISCOUNT.
INSIGHT GUIDE
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided, bringing the cost of the report to $250.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Email payments@effie.org if you have any questions.
