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The 2020 Competition is closed for entries.
Effie Awards United States
ELIGIBILITY
The 2020 Effie U.S. competition is closed for entry. Information regarding the 2021 program will be available in the coming months.
All marketing efforts that ran in the United States between September 1, 2018, and August 31, 2019* are eligible to enter the 2020 competition.
*Marketing Innovation Solutions: As a new category, a special extended eligibility period is offered for this year's competition: January 1, 2018 - December 31, 2019.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 9/1/18-8/31/19*.
Do not include results after August 31, 2019; this will result in disqualification*.
*Special Circumstances:
*The Seasonal categories follows an extended eligibility period: September 1, 2018 - September 30, 2019. Do not include results after 9/30/19 for entries into this category.
*Grace Period: If your work LAUNCHED in August 2018 or CONCLUDED in September 2019, you may include creative examples & results from that time period to be reviewed by judges as part of the standard eligibility period. To be eligible for this grace period, your effort must have also run within the standard eligibility period (9/1/18-8/31/19).
DEADLINES & FEES
The 2020 competition is closed for entry.
Typically, the Effie U.S. program opens for entry in September, with deadlines running through October & November. More details for the 2021 competition will be available soon.
Non-Profit Submissions:
Entries for non-profit organizations receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
NEW ENTRANT DISCOUNT
If your company has not submitted work in 2017, 2018, or 2019 competitions as the lead/entering company, your company is eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry.
New Entrant Discounts cannot be requested after December 13, 2019.
You may apply for this discount once you have created your account in the Entry Portal. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) to payments@effie.org with the subject line: NEW ENTRANT DISCOUNT.
INSIGHT GUIDE
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided, bringing the cost of the report to $250.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Email payments@effie.org if you have any questions.
Download Entry Materials