All marketing efforts that ran in the US or Canada between September 1, 2014 and August 31, 2015* are eligible to enter.
Any and all marketing cases, whether full campaigns or unique efforts within a campaign are eligible to enter. Any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your objectives can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
Your work must have made an impact during the eligibility period and the results you provide must be within this time frame - exclusively within the United States and/or Canada. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
Do not include results after the end of the eligibility period; this will result in disqualification*.
*Seasonal Marketing: This category follows an extended eligibility period: October 1, 2014 - September 30, 2015. Entries in this category cannot include results after 9/30/15.
See the entry kit for rules regarding re-entering past winning work and submitting efforts into multiple categories.
The Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse any entry at any time. Test entries are not accepted into the Effie Awards competition.
DEADLINES & FEES
On Time: October 8, 2015 $ 975 Extension: October 15, 2015 $ 1,315 Last Chance: October 29, 2015 $ 1,975
GoodWorks Non-Profit Submissions: Flat Fee: October 29, 2015 $ 485
Seasonal Marketing Submissions:
Due to the extended eligibility period, this category follows a later deadline schedule: On Time: November 5, 2015 $ 975 Extension: November 12, 2015 $ 1,315 Last Chance: November 19, 2015 $ 1,975
Increased entry fees do not go into effect until the morning after the entry deadline around 8 AM Eastern Time.
NEW ENTRANT DISCOUNT
If your company has not submitted work in the 2013, 2014, or 2015 competitions as the lead/entering company, your agency will be eligible for a $200 discount on all entries you submit.
To apply this discount, you must obtain your Entry ID# via the Online Entry Area. The online entry area will be available in the coming weeks.
Purchasing an Insight Guide for your submission is the only way to receive direct feedback from the judges who evaluated your case and learn the strongest and weakest scoring sections based on judging scores.
If purchased at time of entry, the cost is $250. If purchased after judging begins, the price will increase to $350/entry.
It is possible to purchase Insight Guides for past entries. If you are interested, please email Carrie Osborn at email@example.com or 646-254-6313.