OPEN FOR ENTRY
Effie Awards United States
Marketing efforts that ran in the United States between September 1, 2020, and August 31, 2021, are eligible to enter the 2022 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 9/1/20-8/31/21.
All results must be isolated to the United States and you cannot include results after August 31, 2021*; this will result in disqualification.
Exception: If work launched in August 2020 or ended in September 2021, you may include work/results from that period for review by the judges. Further, results collected between 9/1/2021-10/31/2021 that are directly tied to marketing activity within the eligibility period (through 8/31/21) may be included. Review all Eligibility rules in the Entry Kit.
DEADLINES & FEES
First Deadline: Wednesday, December 1: $995
Second Deadline: Tuesday, December 14: $1,595
Third Deadline: Thursday, January 6: $2,345
Final Deadline: Thursday, January 13: $2,745
Entries for non-profit organizations receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
Note for the 2023 Effie US Competition: Deadlines will return to our traditional schedule, with deadlines beginning in mid-October 2022.
NEW ENTRANT DISCOUNT
If your company has not submitted work in 2019, 2020, or 2021 competitions as the lead/entering company, your company is eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry.
New Entrant Discounts cannot be requested after February 1, 2022.
You may apply for this discount once you have created your account in the Entry Portal. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) (if created) to email@example.com the subject line: NEW ENTRANT DISCOUNT.
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided, bringing the cost of the report to $250.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Email firstname.lastname@example.org you have any questions.