Effie Awards Ireland
Effie Awards Ireland
ELIGIBILITY
Eligibility Period for Campaigns:
All marketing efforts that ran in the Republic of Ireland at any point between 1 Jan 2023 and 30 April 2024* are eligible to enter.
* 1 Jan 2023 to 30 April 2024 eligibility period applies to all categories except SUSTAINED SUCCESS
GUIDANCE AND INFORMATION
- Any and all marketing cases, whether full campaigns or unique efforts within a campaign, are eligible to enter. Any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your objectives can be entered. You must detail the “why” behind the strategy and provide proof that your work achieved significant results.
- Do not include any results after eligibilty period, depending on which category you are entering.
- Data presented must be isolated to the Republic of Ireland.
- Your work must have made an impact during the eligibility period and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.
- It is important to include context, data and results prior to the eligibility period. This enables judges to better understand the significance of your objectives set and results. Keep in mind that not all judges are knowledgeable of the nuances of your brand’s industry.
- Test efforts are not eligible in the Effie Awards Ireland competition.
- A single effort cannot be submitted by different organisations in the same category. Teams must collaborate on a single entry. HOWEVER, different organisations may take the lead on entering the same work in different categories.
- The Effie Awards Ireland reserve the right to re-categorise entries, split/redefine categories and/or refuse entry at any time.
ENTRY FEES AND DEADLINES
Deadlines
Deadline 1 : Tuesday, 21st May, 2024
Deadline 2 : Tuesday 11th June, 2024
Deadline 3: Tuesday 25th June, 2024
Download the Entry Kit for more details on this year's programme and the relevant fee for IAPI and non-IAPI members.
If you submit more than 3 entries, you will be eligible for a discount. Multiple Entry Discounts 2% discount for 3+ entries 5% discount for 5+ entries 10% discount for 10+ entries.
Please email katherine@iapi.com to receive your promotional code in advance of submitting your entry. Please do not submit your entries until you have obtained your promo code from IAPI. This promo code will apply your discount before your generate your invoice. You will not be penalised with a late fee if you are waiting for your promo code.
