En una frase, com definiu el màrqueting efectiu?
Data is not “the new creative”; the effective campaigns of tomorrow will sit at the intersection of art AND science.
En una frase, quin és el millor consell que podeu oferir avui als venedors?
Never let measurement be a crutch for magic; any brand can incrementally improve ROI, but the great ones do it with passion and purpose, not just precision.
Eric Weisberg served on the Final Round Jury for the 2020 Premis Effie Estats Units competència.
