En una frase...
Com defineixes el màrqueting efectiu?
Great ideas that solve real problems in surprising ways.
Com impulsa la creativitat l'eficàcia?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Quin és el major obstacle per a l'eficàcia del màrqueting?
When we stop taking risks.
Quin és el millor consell que podeu oferir als venedors actuals?
Create experiences that make a difference in the consumers’ lives.
Com espereu que sigui el màrqueting en els propers cinc anys?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
