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Global Multi-Region Effie Awards Sample Cases

Entries are encouraged to review the below case studies from past Global Effie Awards winners.  

Effie does not endorse a single formula for crafting an effective entry, as different situations call for different methods of storytelling, objectives, metrics, etc.  Please thoroughly review the instructions within the entry form template and all entry resources when preparing your submission.

Please also note, as part of Effie's publication policy, entrants have the opportunity to edit their submitted cases before publication.  The case version (Original or Edited) is designated on Page 1 of each PDF. 

Good Morning World

In a large-scale integrated campaign using multiple digital platforms and social media channels, we created 365 videos of real New Zealanders saying "Good Morning World" from their part of NZ, every day, for an entire year. The 'Good Mornings' used digital platforms and social channels each morning in different time zones across all Tourism New Zealand's key markets globally. All part of the strategy to focus on the people and human experience of New Zealand rather than the place itself – evolving the creative platform to ‘100% Pure Welcome.’


Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: Special Group New Zealand

Project #ShowUs

70% of women worldwide say they don’t feel represented in the images they see every day in the media. You can’t be what you can’t see – lack of representation affects womens' health, relationships and opportunities in life. Project #ShowUs is a partnership with Getty Images, Girlgaze and women worldwide to shatter beauty stereotypes at an unprecedented scale. 


Brand: Dove
Client: Unilever
Agency: Razorfish

Don't Go There, Live There.

In just 8 shortyears, Airbnb has redefined the concept of travel accommodations. As global competition mounted, Airbnb needed to bring that disruptive soul to the masses, including its first real foray into China. With global aspirations on a not-so-globalbudget, Airbnb created a single message that would resonate across wildly different cultures and disrupt the conventions of the industry. This single, universal message challenged millions of people to reimagine travel, resulting in the most dramatic business results in Airbnbs history; an average globalincrease of 13% awareness and 7% consideration.


Brand: Airbnb
Client: Airbnb Inc.
Agency: TBWA\Chiat\Day Los Angeles

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