Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Move in Huggies rhythm

Brand: Huggies
Client: Kimberly-Clark
Agency: Ogilvy & Mather
Language: English, Russian

Born for Hugs 2017

For 3 years in a row Huggies leads the emotional communication, delivering the main brand values. More than that: they carry the charity mission, drawing the attention of the society on the children deprived of mother`s hugs and providing help for them. In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand awareness, market share, trial purchase).

Brand: Huggies
Client: Kimberly-Clark Ukraine
Agency: ISD Group
Language: English, Ukrainian

Run Like Hell

Teenagers like doing risky things. The adolescent brain seeks new experiences, underestimates consequences, and feels rewarded by taking risks its a natural part of development from childhood to adulthood. But it also leads some teens to try a cigarette, even though they know smoking is bad for them. So we went beyond simply telling them about the dangers of cigarettes, and instead gave them a visceral, negative experience linked to cigarettes: an experience that feels risky in place of a behavior that actually is risky.

Brand: FDA Center for Tobacco Products The Real Cost
Client: FDA, Center for Tobacco Products
Agency: FCB New York
Language: English

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone

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