Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
Lebanon has been facing a trash crisis for years that has polluted its beaches and reputation. The Lebanese have never felt concerned and therefore, they have never taken any responsibility or reaction. Tapping into their most important currency, their polished image, the campaign used shame to move them, take the blame, unite and save their face and that of their country.
In just 2 weeks from its inception to its execution, the campaign was able to rally more than 10,000 volunteers who cleaned over 120 beaches, in just one day.
Brand: Lebanon's Ministry of Environment
Client: Republic of Lebanon Ministry of Environment
Agency: Impact BBDO Beirut
The ocean plastics problem is completely overwhelming because we don’t know where to start with such a huge challenge. Instead of the traditional approach of asking people to adopt impossibly inconvenient changes to their lifestyle, we asked people to start with something we use every day, never think about and rarely ask for: the plastic straw. After they stopped sucking millions of straws, we got a city to go strawless for the month of September and Seattle will be the first city in the country that will ban plastic straws.
Brand: Lonely Whale Foundation
Client: Lonely Whale Foundation
Agency: POSSIBLE - SEATTLE