Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Brand: Netlife
Client: Netlife
Agency: Brand Building

One never forgets where one comes from

BI wanted to be the first financial institution of its customers with the message "You don't forget where you come from, and thus increase the index of preference, customers and products. In 2014 "you don't forget where you come from" was released, In 2015 was sung by Guatemalans living abroad. In 2016 we surprised Guatemalans living in E.E.U.U. and in 2017 a TV series of 6 chapters directed by Jayro Bustamante was produced. We achieved the preference of 611,200 customers and increased and 6.5 million products.


Brand: Banco Industrial
Client: Banco Industrial
Agency: El Taier DDB Centro

Mibanco: 3 años de inclusión financiera y crecimiento ininterrumpido

En los últimos 3 años, Mibanco se ha reinventado completamente, coherente con su propósito de acercar las finanzas a la grandes mayorías. Redefiniendo la visión del emprendedor peruano, se ha atrevido a tocar fibras nunca antes abordadas por la publicidad peruana, bajo la premisa de que "cambió la gente que cambió al Perú"._x000D_ Con esta postura, ha logrado un liderazgo trascendente, después de acercarse a la quiebra._x000D_ Ha logrado duplicar su TOM, incrementar su cartera 24%, crecer en participación 9% y entrar al TOP20 de marcas más valoradas del Perú.


Brand: Servicios Financieros
Client: Mibanco
Agency: Zavalita Brand Building

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_ru_2019_1857_hero_1 Google Year in Search
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