Brand Experience: Virtual/360
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.
Jetstar goes Singlish, lah!
How do you make a brand feel like one of Singapore’s own? Speak their language. For April Fools, we tricked the nation into believing that Jetstar Asia was introducing Singlish on its flights. Our mockumentary of its “Singlistics Training Programme” fooled everybody! When consumers begged us to do it for real, we listened. We made Singlish flights a reality for Singapore’s 51st birthday. The results? Over 3.7million views, 32,000 shares and 200+ pieces of media coverage that glowed with national pride. That’s no joke.
Brand: Jetstar Asia
Client: Jetstar Asia
Agency: AKA Asia
BAM! And you're on a new job. WORK.ua
Work.ua inspires you to act. We stopped talking about numbers and became something more than just a convenient website. We have become for our users a friend who always believes in an excellent outcome, believes in him and inspires for more.
Agency: Banda Agency