Brand Experience: AR/VR/Digital
For augmented/virtual reality/digital brand experiences
Jetstar goes Singlish, lah!
How do you make a brand feel like one of Singapore’s own? Speak their language. For April Fools, we tricked the nation into believing that Jetstar Asia was introducing Singlish on its flights. Our mockumentary of its “Singlistics Training Programme” fooled everybody! When consumers begged us to do it for real, we listened. We made Singlish flights a reality for Singapore’s 51st birthday. The results? Over 3.7million views, 32,000 shares and 200+ pieces of media coverage that glowed with national pride. That’s no joke.
Brand: Jetstar Asia
Client: Jetstar Asia
Agency: AKA Asia