5 for 50
From the brink of bankruptcy to one of the world’s most beloved brands
Effectiveness may be dynamic and ever evolving but we believe an enduring 36 year partnership and a shared ambition to make a dent in the universe has helped create one of the most distinguished brands in the world. This paper acknowledges the role iconic communication played in helping Apple go from the brink of bankruptcy to the first trillion dollar company.
Client: Apple Inc.
Agency: TBWA\Media Arts Lab
22 Years of Priceless
Since 1997, Priceless has been one of the world’s most iconic campaigns, and the soul of the Mastercard brand. Its power lies in a universal truth: the most important things, money can’t buy. Over the past two decades, this timeless insight and powerful campaign have lived through tremendous technological and cultural change, and evolved with the times. Today, Priceless is not just a campaign, but a service that creates Priceless experiences for real people. And with a new expression, Start Something Priceless, Mastercard is ready for the next twenty years.
Agency: McCann Worldgroup