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From the brink of bankruptcy to one of the world’s most beloved brands

Effectiveness may be dynamic and ever evolving but we believe an enduring 36 year partnership and a shared ambition to make a dent in the universe has helped create one of the most distinguished brands in the world. This paper acknowledges the role iconic communication played in helping Apple go from the brink of bankruptcy to the first trillion dollar company.

Brand: Apple
Client: Apple Inc.
Agency: TBWA\Media Arts Lab
Language: English

22 Years of Priceless

Since 1997, Priceless has been one of the world’s most iconic campaigns, and the soul of the Mastercard brand. Its power lies in a universal truth: the most important things, money can’t buy. Over the past two decades, this timeless insight and powerful campaign have lived through tremendous technological and cultural change, and evolved with the times. Today, Priceless is not just a campaign, but a service that creates Priceless experiences for real people. And with a new expression, Start Something Priceless, Mastercard is ready for the next twenty years.

Brand: Mastercard
Client: Mastercard
Agency: McCann Worldgroup
Language: English

2019_5f50_2019_e-342-506_hero_1 APU Cement APU Cement "As strong as you"
2019_5f50_2019_e-349-144_hero_1 truth truth: using youth culture to revolutionize smoking prevention
2019_5f50_2019_e-355-168_hero_1 Subaru of America A Brand Built on Love

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