Commerce & Shopper: Brand Experience

​This award features work that truly brought a brand, product or retailer to life – either literally or virtually – and interacted with shoppers to influence conversion. 

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Pride

To drive relevance during Pride season, Bud Light wanted to show up committed and strong where LGBTQ+ shoppers and their allies celebrate. Going beyond surface-level, themed support like other brands, Bud Light, for the first-time-ever, focused on independent bars, the channel where the Pride movement started. Coinciding with World-Pride|Stonewall-50, we enabled bar-owners in markets to inspire guests to join, celebrate and support the cause. By reimagining the bottle, standing tall for inclusion, and creating a new Pride-Bottle tradition of celebrating and giving, we beat all presence, choice and purchase goals.


Brand: Bud Light
Client: AB InBev
Agency: FCB/RED
Language: English

2021_cse_2021_e-6366-262_hero_1 Trident Chew Tunes
2020_cse_2020_e-4950-533_hero_1 CVS Beauty Mark
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