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David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2009 GOLD
How Much Is Your Network Costing You?
Nortel Nortel McCann Worldgroup Video-player See Details ►
2009 SILVER
Unsnobby Coffee
McDonald's, Western Washington McDonald's Corporation DDB West Video-player See Details ►
2008 GOLD
Piping Cold
McDonald's, Western Washington McDonald's Corporation DDB, Seattle Video-player See Details ►
2008 SILVER
truth vs. Big Tobacco
Truth Initiative American Legacy Foundation Arnold Worldwide Video-player New-pdf-icon See Details ►
2008 SILVER
Chad & The Sales Guys
Alltel Wireless Alltel Wireless Campbell-Ewald Video-player New-pdf-icon See Details ►
2008 BRONZE
Come As You Are
Chemistry.com Chemistry.com Hanft Raboy and Partners Video-player New-pdf-icon See Details ►
2007 SILVER
Schell's Dark. A Beer Facing Extinction
Schell's Dark Beer August Schell Brewing Co. Colle+McVoy New-pdf-icon See Details ►
2007 BRONZE
Tobu
Bridgestone Bridgestone Golf, Inc. JWT Atlanta Video-player New-pdf-icon See Details ►