David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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PROGRAM
YEAR
YEAR
AWARD
CASE TITLE
BRAND
CLIENT
AGENCY
2009
SILVER
Unsnobby Coffee
McDonald's, Western Washington
McDonald's Corporation
DDB West
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2008
GOLD
Piping Cold
McDonald's, Western Washington
McDonald's Corporation
DDB, Seattle
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2008
SILVER
truth vs. Big Tobacco
Truth Initiative
American Legacy Foundation
Arnold Worldwide
See Details ►
2007
SILVER
Schell's Dark. A Beer Facing Extinction
Schell's Dark Beer
August Schell Brewing Co.
Colle+McVoy
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