This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.



The Good Cow Triumphs

If you are familiar with China, the words ‘food advertising in China has to be rational; it should demo the product and show the origin’, will ring frustratingly true to you. Well, this case of a humble/struggling Ice Cream named Nestlé “Chengzhen” (Meaning: “Real”) debunked this theory and literally turned the category conversation on its head by embracing ‘irrationality’, reversing a 3-year negative growth, to deliver +16% in a year when the Ice Cream category itself grew around 4.5%.

Brand: Nestlé Chengzhen
Client: Nestlé (China)
Agency: Ogilvy & Mather Beijing
Language: English


Frente a un 52% de argentinos sin cuenta bancaria ni acceso a medios de pago electrónicos y un porcentaje de uso de plataformas online muy bajo entre los clientes bancarizados, logramos generar awareness incrementando 4 puntos el Conocimiento Total de PMC (de 72% a 76%) y 7 puntos la Recordación Espontánea. La recordación publicitaria pasó de un 14% a un 32% (+18%) y le sumamos que, para el período de campaña, tuvimos 239.878 usuarios nuevos registrados en la plataforma. Asimismo, dentro de la categoría fuimos los únicos en ser evaluados como confiables dentro del top 3 de atributos de marca.

Brand: PagoMisCuentas
Client: Prisma Medios de Pago
Agency: J. Walter Thompson Argentina
Language: Spanish

Getting real about underarms

Dove has always been a disruptive force within deodorants, bringing skincare credentials to a category focused on sweat protection. Yet by 2016 value growth had stalled and brand equity measures were declining.We utilized a radically different creative approach to shake up this low-interest category, communicating underarm care by showcasing REAL underarms.By doing so we rebooted women’s relationship with Dove deodorant. We arrested brand equity declines and drove brand appeal and advocacy. Value share grew and we ended the year +80BPS in our 4 key European markets.

Brand: Dove Antiperspirants
Client: Unilever
Agency: Ogilvy & Mather
Language: English

2020_us_2020_e-4717-132_hero_4 Extra Gum Unwrapping A 6-Year Growth Story
2020_us_2020_e-4920-045_hero_1 The University of Minnesota Taking Discovery to the Next Degree
2020_us_2020_e-5581-109_hero_1 OREO Igniting Growth in a 110 year Old Cookie Brand

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