Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Google Readings


Brand: Google
Client: Google Russia
Agency: ARK Connect
Language: English, Russian

Microlax®: how to become a market leader in 3 years?


Brand: Microlax
Client: Johnson & Johnson
Agency: J. Walter Thompson Russia
Language: English, Russian

Kvass Taras. A trilogy of refreshment.

What to do if kvass with its archaic image does not fit into the modern world, Or can such a traditional and archaic beverage like kvass become fashionable and modern? In the conditions of the market stagnation, we were able to do what nobody could do to us: created the kvass the image of a youth drink, while not losing older consumers, cracking stereotypes about the "incommensurability" of kvass, launching non-standard novelties White and Black kvass. Thanks to a comprehensive strategy, we not only gave Kvass a new life, but also changed the whole category. Thanks to innovative communication, our kvass has turned into a trendy, refreshing, modern beverage.


Brand: Kvass Taras
Client: Carlsberg Ukraine
Agency: THINKMcCANN
Language: English, Ukrainian

2020_us_2020_e-4584-767_hero_1 StarKist® StarKist® Pouches: On the Go
2019_hr_2019_e-61-766_hero_1 ARGETA OD MALOG STRANOG BRANDA DO TRŽIŠNOG LIDERA!
2019_ru_2019_1831_hero_1 Nicorette Quit smoking to start new life with Nicorette
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