The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
To help a small regional brewery stand out, we made beer trial a death-defying experience with the first beer-dispensing arcade game. Made entirely in-house, it features a Flash-based game called The Last Barfighter and was designed to serve as media for the brand throughout the playing experience. Winners get a pour of domination, and losers a drop of consolation, from taps where coin slots are normally. When beercade debuted and a trailer went up on YouTube, so did social media mentions of the brewery and distributor requests.
Brand: Big Boss Brewing
Client: Big Boss Brewing Company