Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.




To help a small regional brewery stand out, we made beer trial a death-defying experience with the first beer-dispensing arcade game. Made entirely in-house, it features a Flash-based game called The Last Barfighter and was designed to serve as media for the brand throughout the playing experience. Winners get a pour of domination, and losers a drop of consolation, from taps where coin slots are normally. When beercade debuted and a trailer went up on YouTube, so did social media mentions of the brewery and distributor requests.

Brand: Big Boss Brewing
Client: Big Boss Brewing Company
Agency: McKinney
Language: English

100 Day Challenge

Brand: Victorian Responsible Gambling Foundation
Client: Victorian Responsible Gambling Foundation
Agency: McCann Erickson Melbourne
Language: English

How OPSM Created a New Medical Device To Revive Growth

Brand: OPSM
Client: Luxottica
Agency: Saatchi & Saatchi
Language: English

2020_ch_2020_e-104-064_hero_1 Ibis Hotels – Social Media Sitter Ibis Hotels – Social Media Sitter
2020_ch_2020_e-44-334_hero_1 Black & Blaze Premium Post vom Königshaus für kleine Rösterei
2020_me_2020_e-4734-955_hero_1 Kerrygold Music Behind the Recipes

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