Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle.
If It's Not Game Time, It's Recover Time
This is the story of how Gatorade proved that it could be as successful off the field as it is on. By flipping the script on its own 50-year advertising playbook, Gatorade found a unique way to communicate its protein portfolio that clearly distinguished it from its sports drink legacy. Encouraging teen athletes to recover just as hard as they train, we far surpassed the client's campaign objectives for awareness, trial and sales. And for the first time ever, a Gatorade athlete was featured sleeping in an ad.
Agency: TBWA\Chiat\Day Los Angeles