Financial products and services including: communications promoting overall image and capabilities of a financial institution.
Born in 1999
The objective of the campaign was to recruit young people born in 1999 as mBank clients. The main challenge was that the typical communication of banks is not reliable for TG and there is no dedicated products for them. C ommunication emphasized the pride of the 1999 generation and avoided the generic language of the category. mBank obtained 47% more 18-year-olds than in 2016 and in the group of 13-20 years, 34% more clients than in 2016. In addition, the buzz generated during the campaign was 60% positive.
Agency: VML Poland
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York