Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2023 GLOBAL GRAND CONTENDER
Argenta - I don't save, I invest
The challenge: How can a classic savings bank in need of fresh revenue convert an avid saver into a budding investor? The strategy: As a savings expert we install investing as the new standard and a smart choice. The execution: Smart savers don’t save. The results: €1.5 billion in investment resources (+66%, the overall market rose by 19%), +50.1% new investment schemes and savings bank Argenta is now also considered an investment bank (consideration: +27%).
Brand:
Argenta
Client:
Argenta
Agency:
LDV United
Language:
English
2022 BRONZE
The AA: unprecedented returns in unprecedented times
In March 2020 the AA was at the top of its game. Over half a decade of continued brand investment had paid back in spades.
It would have been easy to take our foot off the pedal, but we pushed down harder, determined to reach constant improvement with every campaign.
This is the story of how we achieved our best ever returns in the most challenging year the AA has ever faced.
Through an unwavering commitment to marketing science and outstanding creativity, we delivered 171K sales and £47.7m profit back to the business, at our best ever ROI of £4.33.
Brand:
The AA
Client:
The AA
Agency:
adam&eveDDB
Language:
English
2022 GLOBAL GRAND
Project AgroBanking
Over 33% of Bangladeshis are unbanked and most of them are farmers. They live off the land, without the ability to access credit or savings and are stuck in a vicious cycle of poverty as they must sell their time-bound fresh produce at an unfair price to middlemen. Inequality and poverty are often accepted as age-old parts of the society, impossible to change. Project AgroBanking challenged this notion paving the way for farmers to break the vicious cycle of poverty by turning their fresh produce and vegetables into bank accounts.
Brand:
UCash & Shwapno
Client:
United Commercial Bank Ltd.
Agency:
Grey Advertising Bangladesh Ltd.
Language:
English
FINALISTS
IPDC
IPDC Child Marriage Prevention Loan
Alrajhi Bank
The Oldest & the Freshest Bank
RAKBANK
RAKBANK's 'Everyday Banking, Easy!' - A Digital Transformation Success Story
