Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.




MasterCard was perceived as an everyday, ordinary credit card - "the other card" you keep in your wallet behind Visa and American Express. The challenge was to create an emotional bond and basis of aspiration without losing the brands every functional appeal. The strategy was to position MasterCard as the "Best Way To Pay For Everything That Matters" capitalizing on MasterCard's functional image while defining a new aspiration that was in tune with emerging consumer values. MasterCard's "Priceless" campaign has gotten the industry's attention and has delivered rapid gains in key brand imagery measures, market share and mail share.

Brand: MasterCard
Client: MasterCard Worldwide
Agency: McCann-Erickson New York
Language: English

Purchase Power... You Could

Visa Platinum, supported by the Purchase Power...You Could campaign, surpassed all marketing objectives, while obtaining an image leadership position. Visa Platinum achieved these dramatic results in the advent of an undifferentiated product and intensified competitive activity.

Brand: Visa Platinum
Client: Visa, Inc.
Agency: BBDO New York
Language: English

Works Like a Check

Visa Check Card, supported by the "Works Like A Check" campaign, surpassed all business objectives. As a result, Visa succeeded in extending its leadership of the payment card category into the emerging debit segment.

Brand: Visa Check Card
Client: Visa, Inc.
Agency: BBDO
Language: English

2018_ec_2018_29_hero_1 Banco del Pacífico Historias para el paladar
2018_ec_2018_30_hero_1 Banco Guayaquil Cuenta amiga Mastercard Debito
2018_na_2018_e-2470-000_hero_1 Samsung Pay Pay Like a Regular

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