Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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The campaign that got millions of Australians to help prevent violence in future generations

As Australians, we like to think we live in a peaceful, progressive society. But when it comes to violence against women, the situation is anything but. Each week, one woman is killed by their current or former partner. Despite previous efforts to reduce violence against women, it remains a huge problem. So, this campaign took a different approach, and went back to the very beginning. Stop It At The Start started a national conversation about how all of us – through our attitudes towards disrespect – are perpetuating future violence. As a result, Australians have started to change deeply held attitudes and behaviors in a way that will reduce violence against women in future generations.


Brand: Australian Government - Department of Social Services
Client: Australian Government - Department of Social Services
Agency: BMF
Language: English

The campaign that got millions of Australians to help prevent violence in future generations

As Australians, we like to think we live in a peaceful, progressive society. But when it comes to violence against women, the situation is anything but. Each week, one woman is killed by their current or former partner. Despite previous efforts to reduce violence against women, it remains a huge problem. So, this campaign took a different approach, and went back to the very beginning. Stop It At The Start started a national conversation about how all of us – through our attitudes towards disrespect – are perpetuating future violence. As a result, Australians have started to change deeply held attitudes and behaviors in a way that will reduce violence against women in future generations.


Brand: Australian Government - Department of Social Services
Client: Australian Government - Department of Social Services
Agency: BMF
Language: English

Panda Oyster

Everyone knows that the Chinese love to eat. Few people know that Denmark often suffers from an invasion by the Pacific Oyster which often causes environmental crisis, one solution experts recommend is to simply eat them but results have been limited so far, because the Western way of eating oysters raw is just not diverse enough, China there are countless different recipes to enjoy Oysters "Panda Oyster" ask China's massive online population to help by sharing recipes, which we would bring to Denmark through a pop-up kitchen that would pass on those Chinese recipes to the Danes.


Brand: Royal Danish Consulate General in Shanghai
Client: Royal Danish Consulate General in Shanghai
Agency: arkr Digital
Language: Mandarin

2020_uk_2020_e-467-030_hero_1 National Health Service NHS 'We are the NHS'
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
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