Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
We've Been There, We'll Be There
This year the savings and loan industry and MeraBank, in particular, received more negative press than ever before. Historically, offering competitive interest rates on deposit products has been an effective way to induce customers to rollover maturing certificates of deposit and to bring in new money. In this year's tumultuous environment, however, having high rates was not enough. The new campaign "We've Been There. We'll Be There." was designed to generate an influx of funds while shoring up eroding consumer confidence.