Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

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We've Been There, We'll Be There

This year the savings and loan industry and MeraBank, in particular, received more negative press than ever before. Historically, offering competitive interest rates on deposit products has been an effective way to induce customers to rollover maturing certificates of deposit and to bring in new money. In this year's tumultuous environment, however, having high rates was not enough. The new campaign "We've Been There. We'll Be There." was designed to generate an influx of funds while shoring up eroding consumer confidence.

  • Brand: MeraBank
  • Client: MeraBank
  • Agency: keye/donna/pearlstein
2018_na_2018_e-3037-553_hero_1 American Family Insurance American Family Insurance
2017_pl_2017_80_hero_1 Prudential YOUNG GOD
2017_na_2017_e-1788-749_hero_1 MetLife MetLife Small Business
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