Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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Web of Fries

For years Taco Bell had failed to launch French fries in America because no one wants fries from a Mexican restaurant. America is the land of burgers and fries, and McDonald’s serves the most loved fries on the planet. To launch fries, we would have to outperform our LTO sales average and gain affinity from a more mass audience. So how did we get America dipping their fries in nacho cheese instead of ketchup? By opening their eyes to a sinister plot the burger monopoly had hidden for years.


Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA
Language: English

IHOb

To outgrow a shrinking category, IHOP needed to think beyond the pancake by launching new burgers. To convince an indifferent world, we needed to prove that we took our burgers as seriously as our pancakes. So we did the most serious thing possible. We changed our name to IHOb. The simple flip of a P to a b started a world-wide guessing game. Upon revealing b = burgers, we ignited a viral phenomenon that sparked cultural debate, skyrocketed burger sales, and rekindled America's love for IHOP.


Brand: IHOP
Client: IHOP
Agency: Droga5
Language: English

Beyond Meat

This case describes how a marketing campaign created awareness, excitement and the highest sales in the restaurant’s 50-year history, all on the heels of the launch of a veggie burger—a burger type that had previously failed to gain any interest with consumers and for years been amongst the lowest selling products within burger QSR.


Brand: A&W
Client: A&W
Agency: Rethink
Language: English

2020_us_2020_e-4969-215_hero_1 Chick-fil-A The Little Things
2020_us_2020_e-5472-900_hero_1 Burger King The Whopper Detour
2020_uk_2020_e-482-144_hero_1 KFC Lunch with a Twist: How KFC took a bite out of lunch by breaking people’s habits
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