Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1990 BRONZE
Big Mac Attack
Use the single biggest media event of the year, the super Bowl, to create a national "Big Mack Attack" by announcing a 15-day 99 cent offer in celebration of Big Mac's 21st birthday.
Brand:
Big Mac
Client:
McDonald's Corporation
Agency:
Leo Burnett Company
Language:
English
FINALISTS
Chick-fil-AThe Little Things
Burger KingThe Whopper Detour
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