Quick Service, casual dining, mid-scale, white table cloth and other restaurants.



Big Mac Attack

Use the single biggest media event of the year, the super Bowl, to create a national "Big Mack Attack" by announcing a 15-day 99 cent offer in celebration of Big Mac's 21st birthday.

Brand: Big Mac
Client: McDonald's Corporation
Agency: Leo Burnett Company
Language: English

2020_us_2020_e-4969-215_hero_1 Chick-fil-A The Little Things
2020_us_2020_e-5472-900_hero_1 Burger King The Whopper Detour
2020_uk_2020_e-482-144_hero_1 KFC Lunch with a Twist: How KFC took a bite out of lunch by breaking people’s habits

Filter by:
+ Add More Filters

To browse winners in this category from previous years