Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Lady Foot Locker/Nike

The campaign compellingly positions Lady Foot Locker as the athletic retailer entirely devoted to women athletes. This positioning allowed Lady Foot Locker to continue to gain sales momentum despite formidable marketplace conditions. The Lady Foot Locker/Nike campaign helped Lady Foot Locker to not only meet, but to exceed their sales goals for their Nike Back-to-School effort.


Brand: Lady Foot Locker
Client: Lady Foot Locker
Agency: Bates USA
Language: English

Cosmetics Guarantee

Rite Aid targeted cosmetics as a key area to differentiate it's stores from the competition. The marketing challenge entailed revolutionizing the way women view drugstores, because they typically shop department stores and mass merchants for their cosmetic needs. Rite Aid's cosmetic campaign successfully established the cosmetics department as a brand attribute by addressing the consumer's key problem: To take the risk out of mistakes made when shopping for new cosmetics.


Brand: Rite Aid
Client: Rite Aid Corp.
Agency: MARC USA Pittsburgh
Language: English

Too Much Good Stuff

The "Too Much Good Stuff" campaign was created to develop an ownable positioning for ampm in the highly competitive convenience store market. The goal was to developed an intriguing personality for ampm which connected the store with its core consumer while also being able to support key product categories and promotions. The advertising re-creates that fun, indulgent, irrational "moments of truth" when you lose and the store wins--when you are overwhelmed by "too much good stuff"


Brand: ampm Mini Market
Client: Arco Products Company
Agency: RPA
Language: English

2020_us_2020_e-5136-292_hero_1 Macy's Find The Remarkable You
2019_au_2019_040_hero_1 Target Discover Winterful; Target comes out of hibernation
2019_do_2019_e-31-142_hero_1 La Curacao El Día + Corto
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