Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
A bottle of warmth
KLM Royal Dutch Airlines, as a minority representative who pays great attention to passenger's experience throughout the journey, urgently needs to spread its unique Caring service to Chinese travelers. Through an experiential event exclusively designed for Chinese tourists, we activated the warm-hearted service quality among travelers, and gained brand preference with targeted audiences.
Brand: KLM Royal Dutch Airlines
Client: KLM Royal Dutch Airlines
Agency: Ogilvy Beijing
Southwest was losing its low fare leadership to other airlines with seemingly low fares that nickel-and-dimed customers. We needed to remind travelers that Southwest offers customers the lowest fares and best experiencebut more than that, that we care about them and not the bottom line. So we created a word for our philosophy: Transfarency, which got customers thinking about the total price of their trip and the industrys unfair fees. The philosophy resonated with OTAs like Expedia, revealing fees within their search results and Congress proposing a Fair Fees Act.
Client: Southwest Airlines