Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
Thank God, It's Not My Car
It’s not every day that advertisers have the opportunity to launch a brand new category.
Cairo, one of the world's most congested cities with low reliance on rentals meant we needed to create awareness, by identifying an idiosyncratic need.
Our campaign successfully launched an entire category, showcasing Sixt at the heart. By portraying Sixt as a brand who understands Egyptians' everyday struggles, we resonated with their eternal quest for peace of mind.
148% increase in bookings, rental conversion: 97.5%.
815,305 Engaged Users, Total Reach 10,789,507 Unique Users, 1,900,730 Minutes Viewed.
Brand: Sixt Rentals
Client: Sixt - Rent a Car
Agency: Tarek Nour
Taxiportation: how Citymobil brought a renewed taxi brand to the market
How can a new taxi aggregator "ride out" to the market, which is already divided by more experienced and strong competitors? Citymobil decided that another company that simply offers comfortable and cheap trips around the city will not be able to attract users who have already made their choice. So, we came up with a new philosophy of movement – Taxiportation. The results of the campaign exceeded all expectations: the travel plan was completed 3 months earlier, every 5th user download the application "Citymobil", and the verb "To taxiport" has become a common synonym for "take a taxi".
Agency: DDB Russia/Tribal
Language: English, Russian