Shopper Marketing: New Product/Service Introduction

Any shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.



Recharging Redness Relievers in a Beautiful Way

Bausch + Lomb introduced new innovation into a declining category with LUMIFY, a new redness reliever eye drop. With the goal of bringing new users into the category, we positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target, the beauty enthusiast. Aiming to capture her when she was shopping in beauty, LUMIFY created a ‘bridge’ between beauty and eye care at retail stores. LUMIFY single handedly lifted the redness reliever category by 26%, and 70% of LUMIFY purchases were cross shopped with beauty products.

Client: Bausch + Lomb
Agency: Blue Chip Marketing Worldwide

Lay's Baked

Chips baked in the oven remain exceptionally tasty, but contain 50% less fat, so you can allow yourself more! The main goal of the launch of the category was to show the unique features of the product. And we did it!

Brand: Lay's Baked
Client: Frito Ley Manufacturing LLC
Agency: Seven

OREO Mint Hot Chocolate at 7-Eleven

Our challenge was to drive cookie category growth at 7-Eleven to surprise and delight OREO shoppers at 7-Eleven with a unique,category-crossing event featuring a new, exclusive OREO hot beverage offering. The program incorporated an unprecedented four categories in-store, all cross-promoting excitement around and driving attention back to the hot beverage product. Pre-shop support reached Millennial shoppers with relevant influencers, gamification, and social formats, all of which drove trial. The unified onsite and digital efforts produced increased sales and benchmark-breaking digital reach.

Brand: OREO Cookies
Client: Mondelēz International
Agency: Phoenix Creative Co.

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2019_ru_2019_1553_hero_1 Agusha Offer for babies WaterJuice
2019_ru_2019_2336_hero_1 Barkhatnoe 1978 Velvet evolution

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