Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.



Find Disappearing Words

Brand: JD.COM
Client: JD.COM
Agency: Cheil
Language: Mandarin

Real Women of Depend(R)

With the launch of New DEPEND® Silhouette® Active Fit* Underwear, our most premium female product to date, we were charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for “old-people diapers,” that DEPEND® was actually designed for active women just like them. Through a uniquely relatable customized program we were able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND® and for Walmart.

Brand: Depend
Client: Kimberly-Clark Corp.
Agency: Geometry Global
Language: English

Discover JD House

Brand: JD.COM
Client: JD.COM
Agency: Cheil
Language: Mandarin

2024_us_2024_e-9098-862_hero_1 Unilever Beauty & Personal Care Portfolio Target Gender Inclusive
2023_us_2023_e-8250-670_hero_1 Coca-Cola A Taste of Space – Coca-Cola Creations Starlight
2022_us_2022_e-7611-711_hero_1 Secret Secret #Watchme

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