Brand Experience: Combination (Live, Virtual/360)
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2012 SILVER Watson IBM IBM Corporation Ogilvy & Mather See Details ►
2010 BRONZE The Army Experience Center - Showcasing Today's Army U.S. Army United States Army (Office of the Chief Marketing Officer) Ignited See Details ►
2009 SILVER U.S. Army Xbox - Halo 3 U.S. Army United States Army (Manpower & Reserve Affairs) McCann Erickson See Details ►