Brand Experience: Live + AR/VR/Digital

For brand experiences that include both live event, and augmented/virtual reality/digital components



Call of Duty: XP

Despite strong competition and economic headwinds, Call of Duty: Modern Warfare 3 sales expectations were at their highest. COD needed to remind fans that i wasn't just a good game - it was their brand. COD: XP, a 3-day event, celebrated the consumer's love for this monolithic franchise by invoking the adrenaline rush of competition in distinctly authentic interactive environments. But, it was the explosion of these experiences to millions via social media that diffused competition and locked-in record pre-orders (54% higher vs. prior year) setting the stage for the biggest entertainment launch in history.

Brand: Call of Duty
Client: Activision Blizzard, Inc.
Agency: NCompass International
Language: English

OREO Daily Twist

On March 6, 2012, OREO celebrated its 100th Birthday. After launching a very successful campaign, the brand was left with quite a challenge. OREO was at its highest awareness and sales levels ever, but this 100 year old cookie needed to become more modern and even more successful throughout the year. OREO launched a first of its kind social media campaign, which tapped into contemporary culture in real time, every day. This resulted in an onslaught of media coverage, consumer engagement, and exceeded YAG net revenue by 6.7%.

Brand: OREO
Client: Mondelez International
Agency: Draftfcb
Language: English

Soltera otra vez

Brand: Canal 13
Client: Canal 13, UC
Agency: DDB
Language: Spanish

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag

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