Brand Experience: Live + AR/VR/Digital
For brand experiences that include both live event, and augmented/virtual reality/digital components
Call of Duty: XP
Despite strong competition and economic headwinds, Call of Duty: Modern Warfare 3 sales expectations were at their highest. COD needed to remind fans that i wasn't just a good game - it was their brand. COD: XP, a 3-day event, celebrated the consumer's love for this monolithic franchise by invoking the adrenaline rush of competition in distinctly authentic interactive environments. But, it was the explosion of these experiences to millions via social media that diffused competition and locked-in record pre-orders (54% higher vs. prior year) setting the stage for the biggest entertainment launch in history.
Brand: Call of Duty
Client: Activision Blizzard, Inc.
Agency: NCompass International
OREO Daily Twist
On March 6, 2012, OREO celebrated its 100th Birthday. After launching a very successful campaign, the brand was left with quite a challenge. OREO was at its highest awareness and sales levels ever, but this 100 year old cookie needed to become more modern and even more successful throughout the year. OREO launched a first of its kind social media campaign, which tapped into contemporary culture in real time, every day. This resulted in an onslaught of media coverage, consumer engagement, and exceeded YAG net revenue by 6.7%.
Client: Mondelez International