Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
Koodo Shock-Free Data
With budgets flat, we created and launched Shock-Free Data, a consumer benefit which increased Koodo’s subscriber base. By eliminating millennials' fear of exceeding their data limit, we challenged the assumption that telco providers want to gouge their customers. In the process of relieving this pain point for data-crazy users we established Koodo as a fairer, more transparent alternative and made them more comfortable with using data.
Brand: Shock-Free Data
Agency: Camp Jefferson