Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
Job Good. Life Good.
People want to be happy. Like it or not, your career has a major effect on your happiness. Monster is a brand that understands this and is dedicated to matching the right people to the right jobs. We believe that brand's success co be attributed to our steadfast positioning on Monster as a true career and life enhancement tool, not just another "jobsite." Our 2001campaign clearly communicated Monster's commitment to the work/life balance, and empowered consumers to never settle.
Agency: Arnold Worldwide
Sprint 500 AnyTime
This is a case of how Sprint was able to successfully turn around a sharp decline in business in one of the most challenging environments to-date. The key to out success was using research to identify a motivating consumer insight and applying that insight in our communications. The Sprint 500 Anytime campaign met all its goals including: decreasing cost per lead, meeting aggressive sales goals and delivering a profitable customer to the Sprint Franchise.
EarthLink disrupted the conventions of the Internet category by making people care about the choice they were making in an ISP, and believe that to join Earth Link was to cast a vote for the Real Internet. Earth Link advocated the right way to get online and to be online, and will continue to be a place for people to turn then they find that their current Internet experience isn't living up to the ideal.
Client: Earthlink, Inc.