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2014 FINALIST BRANDED UTILITY UNITED STATES
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Social Networking Applications,Mobile/Tablet,Not Applicable
Audience: Boomers (45+),Brand Influencers,Cultural or Ethnic Group,Families,Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35)
Objectives: Increase brand loyalty