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2020 GRAND OMNI-CHANNEL SHOPPER SOLUTION / COMMERCE & SHOPPER EFFIES - GRAND CONTENDER
UNITED STATES
Ari Halper, Chief Creative Officer Fred Levron, Worldwide Creative Partner Gabriel Schmitt, Executive Creative Director Laszlo Szloboda, Associate Creative Director, Copy Adam Isidore, Director of Integrated Production Alex Sprouse, Associate Creative Director, Art Henna Kathiya, Senior Producer Sarah Tarner, Account Director Jesse Morris, Senior Project Manager Janice Katz, Director of Business Affairs
Jonathan Klein, Director Hiat Lin Htut, Director of Photography Ralph Laucella, Executive Producer Jason Reda, Producer
Mackcut
Gina Pagano, Executive Producer Nick Divers, Editor
SUMMARY
To attract shoppers and generate excitement about its revamped mobile app with order-ahead functionality, BK skipped the typical offer, leveraging a powerful insight: with the new app, anywhere can be a place to order a Whopper—even a McDonald’s—turning their much larger footprint into ours. Rewarding shoppers (many lapsed and new) with a $0.01 Whopper (when ordered from McD’s), we invited them to engage in the trolling fun–crushing our downloads KPI, hitting #1 on app stores, delivering millions of downloads in 9 days, millions of incremental-revenue value, and 37:1 ROI.
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Hero Medium: ECOMMERCE
Medium Featured On Video: ECOMMERCE,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,RETAIL EXPERIENCE,SALES PROMOTION,SOCIAL MEDIA