Burger King

FCB New York *Lead Agency

Ari Halper, Chief Creative Officer
Fred Levron, Worldwide Creative Partner
Gabriel Schmitt, Executive Creative Director
Laszlo Szloboda, Associate Creative Director, Copy
Adam Isidore, Director of Integrated Production
Alex Sprouse, Associate Creative Director, Art
Henna Kathiya, Senior Producer
Sarah Tarner, Account Director
Jesse Morris, Senior Project Manager
Janice Katz, Director of Business Affairs

FCB/RED *Lead Agency

Alison Brod Marketing + Communications

Brooke Scher Mogan, Senior Vice President

MullenLowe U.S.

O Positive

Jonathan Klein, Director
Hiat Lin Htut, Director of Photography
Ralph Laucella, Executive Producer
Jason Reda, Producer

Mackcut

Gina Pagano, Executive Producer
Nick Divers, Editor

To attract shoppers and generate excitement about its revamped mobile app with order-ahead functionality, BK skipped the typical offer, leveraging a powerful insight: with the new app, anywhere can be a place to order a Whopper—even a McDonald’s—turning their much larger footprint into ours. Rewarding shoppers (many lapsed and new) with a $0.01 Whopper (when ordered from McD’s), we invited them to engage in the trolling fun–crushing our downloads KPI, hitting #1 on app stores, delivering millions of downloads in 9 days, millions of incremental-revenue value, and 37:1 ROI.