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2017 FINALIST FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) GLOBAL
Coca-Cola Middle East
Finding Light in the Dark
RAN IN: United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain
Hero Medium: PACKAGING
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Digital Video;INTERNAL MARKETING;PACKAGING;PR;PRODUCT DESIGN;SOCIAL MEDIA;A Dark Iftar
Audience: Cultural or Ethnic Group
Type: Business to Consumer