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2017 FINALIST HEALTHCARE - OTC UNITED STATES
The Original Wonder Drug Recaptures Its Wonder
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Display Ads (Interactive/Online);PRINT;Trade/Professional;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: Boomers (45+)
Objectives: Increase sales, volume
Type: Business to Consumer