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2018 FINALIST DISEASE AWARENESS & EDUCATION: ADVOCACY UNITED STATES
The Real-time Prediabetes Test
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimized Website;OOH;Billboard;Transit;RADIO;Spots (Radio);SOCIAL MEDIA;TV;Spots (TV);PR
Audience: Culturally diverse mix of men and women between 40 and 60 years old.
Objectives: Move our target audience from denial to diagnosis by getting them to take our simple risk test.
Type: Business to Consumer