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2020 BRONZE HEALTHCARE - OTC / HEALTH EFFIES
UNITED STATES
Pronamel The launch of Pronamel Intensive Enamel Repair
William Martino, Managing Director Janeen Abdelnour, Group Account Director Logan Leabo, Group Creative Director Suzanne Fee, Creative Director Wing Cheung, Project Manager Chris Silva, Art Director
SUMMARY
There were seven new adult toothpaste launches in 2019, making a very competitive oral-care category even more cutthroat. Thanks to a strong insight into changing attitudes towards health and well-being—and a creative idea that positioned Pronamel Intensive Enamel Repair as a toothpaste that complements this attitude—we broke through the category clutter and delivered the most successful launch of the year, far surpassing all of our direct competitors.
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Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,OOH,TV