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KFC Scroll-Thru
KFC - Scroll Thru

RAN IN: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia , United Arab Emirates

CLIENT
YUM MENA

AGENCY
Memac Ogilvy *Lead Agency


Film Masters


SUMMARY

KFC wanted to increase its online delivery business but instead of just creating a traditional awareness campaign, the Scroll-Thru campaign hacked Facebook's ad formats to turn them into an interactive food ordering experience. We re-created the physical and human elements of the drive-thru experience in the place our Arab Youth audience like to hang out the most: the social newsfeed, so they could give into their fried chicken cravings without ever leaving it.  The campaign delivered over 86,000 meals in two months, and generated more than 230% in incremental revenue, 

CASE VIDEO


Language: English