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KFC Scroll-Thru
KFC - Scroll Thru
RAN IN: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia , United Arab Emirates
SUMMARY
KFC wanted to increase its online delivery business but instead of just creating a traditional awareness campaign, the Scroll-Thru campaign hacked Facebook's ad formats to turn them into an interactive food ordering experience. We re-created the physical and human elements of the drive-thru experience in the place our Arab Youth audience like to hang out the most: the social newsfeed, so they could give into their fried chicken cravings without ever leaving it. The campaign delivered over 86,000 meals in two months, and generated more than 230% in incremental revenue,
CASE VIDEO
Language: English
