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2006 GOLD SUSTAINED SUCCESS
UNITED STATES
Corona Extra Miles Away From Ordinary
RAN IN: United States
CLIENT
The Gambrinus Company/Barton Beers
Don Mann, Group General Mgr. Robert Cevallos, Advertising Mgr.- Modelo Brands
Jimmy Baldwin, Creative Group Head Dave Longfield, Creative Group Head Pete Lempert, Principal Danielle Swann, Account Supervisor Jim O'Rourke, Group Media Dir. Ira Berger, Dir. of National Broadcasting
Cramer-Krasselt
SUMMARY
For 16 years the campaign for Corona Extra has been as smooth, effortless and laid-back as the beer it reflects. For 16 years the budget has always been a fraction of what other beer makers spend. For 16 years, sales have met or exceeded expectations. And for 16 years the Corona Extra brand has become synonymous with the beach, paradise and permanent vacation - a chance to kick back, relax and enjoy an ice-cold, refreshing beer.
