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2006 GOLD CULTURE & THE ARTS
UNITED STATES
The Tribeca Film Festival It's Movies. It's New York
RAN IN: United States
CLIENT
Tribeca Film Festival
Robert DeNiro, Founder Jane Rosenthal, Founder Craig Hatkoff, Founder Jennifer Maguire Isham, President Jon Patricof, Chief Operating Officer Shandon Fowler, Dir. of Media & Publications
Leslie A. Stone, WW Group Planning Dir. Nancy Boyd, Group Account Dir. Sadie Marcello, Management Supervisor Satian Pengsathapon, Designer Terry Finley, Creative Dir. Charles Lebess, Account Executive
SUMMARY
The Tribeca Film Festival has grown into a world-class festival. Through a focused advertising and identity program, Tribeca takes on Sundance and Cannes with a long-term goal to create a home for global exposure of independent film. The 2004 campaign drove record attendance, reinforcing the festival as a major, not-to-be-missed destination for independent film.
