You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Lenovo
Boot or Bust
RAN IN: United States
AGENCY
Walt Barron - Group Strategy Director
Glen Fellman - Group Creative Director
Lisa Hughes - Group Acct. Director
Jessica Brown - Project Leader
Adam Carroll - Interactive Technologist
Raleigh Felton - Art Director
Brian Kessman - Sr. Interactive Producer
Rachel Marshall - Art Director
Naomi Newman - Sr. Broadcast Producer
Alex Saiz - Copywriter
Neo@Ogilvy
SUMMARY
We tossed a Lenovo laptop out of an airplane. The 10-second boot-up time of RapidBoot technology and an attached parachute, which deployed when triggered by specially designed software that opened the DVD drawer after boot-up, allowed the Lenovo to land safely. From 12,500 feet. Thousands of viewers saw the footage and are now considering Lenovo.
CASE VIDEO
Hero Medium: Interactive
Medium Featured On Video: Interactive, Cinema
Objectives: Increase awareness
Type: Business to Consumer
Classification: National
Language: English
