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2012 BRONZE POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT UNITED STATES
Keep A Child Alive
Keep A Child Alive - Digital Death Campaign
RAN IN: United States, Canada
Hero Medium: PR
Medium Featured On Video: Interactive, Print, PR
Audience: New Audience, Men, Women, Boomers (45+), Children (12 and under), Teens (13-20), Young Men (20-35), Young Women (20-35), Families, Mothers, Fathers
Objectives: Increase awareness
Type: Business to Consumer