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2013 GOLD BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL/360) UNITED STATES
Call of Duty
Call of Duty: XP
RAN IN: United States
Hero Medium: Consumer Involvement
Medium Featured On Video: Interactive, Social Networking Sites/Applications, PR, Events, Consumer Involvement, Sponsorship
Audience: Brand Influencers
Objectives: Increase brand loyalty
Type: Business to Consumer